STORY BEHIND THE IMAGE: THE MOTOWN MINI – Classic Motown

Motown Records enjoyed a prosperous 1968 in Britain, its strongest market outside the US.  The hit factory had opened the year with Top 10 UK chart ratings for the Four Tops’ “Walk Away Renee,” and closed it with an eight-week Top 10 run for the Isley Brothers’ “This Old Heart Of Mine (Is Weak For You),” the reissue of a single first released two years earlier.  In addition, “Greatest Hits” by the Tops and Diana Ross & the Supremes were among the country’s best-selling albums in ’68.

To keep up the momentum into 1969, EMI launched a competition for music fans:  “Buy a new release Tamla album, Win a Motown Mini.”   The car came with radio and tape machine, and there were 20 consolation prizes of five Tamla-Motown albums of the winners’ choice.  Contestants received an entry form when they bought one (or more!) of the company’s January and February releases, which included titles by the Four Tops, The Marvelettes, Stevie Wonder, Diana Ross & the Supremes, and Marvin Gaye.  The competition called for contestants to compile a 12-track Motown Chartbusters LP from a choice of 20 tracks.

Source: classic.motown.com

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