Heatwave: The Who, the Mods, and the Cultural Turn

In July 1966 a mimeographed pamphlet titled ‘Heatwave’ began to circulate around the various shops, venues, and meeting spaces that constituted London’s counterculture. The pamphlet’s title references a track performed by Martha and the Vandellas, released in 1963, which would be covered by The Who on their 1966 record, A Quick One. The pamphlet isn’t a fanzine, though; it hardly addresses music at all. Instead, it introduces a range of youth subcultures: Mods

Source: samcooperwriting.wordpress.com

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